Olaplex Campaign Additional Materials

Great campaigns consist of a combination of social media campaigns and the traditional out of home advertisement materials such as billboard ads or flyers. It’s also important to keep your current customers engaged through email newsletters that keep them updated about new products or promotions that are happening. For the purpose of this campaign I created a billboard AD, in store poster and a email newsletter to create buzz about our new campaign.

Billboard AD highlighting one of Olaplex’s best selling products
A poster highlighting Olaplex’s 8 step program with a call to action that prompts consumers to go to the website to learn more about the products
Email newsletter that promotes one of Olaplex’s hair repair kits and provides an incentive that prompts customers to purchase the kit in a timely manner

**I have no affiliation with this brand. This content was created for school assignment purposes only.**