Social Media Campaigns are a great way to engage with a target audience in a meaningful way. Our online Olaplex campaigns not only allow us to release owned media to the public but it allows us to see how the materials resonate with our audience members through their comments, shares, likes or lack-thereof. With Generation Z being one of the main target audiences for this campaign creating a vibrant and engaging social media campaign was very important for gaining and maintaining the interest of our target market.
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